Sustainable Social Media

September 12, 2011

The rise in popularity of social networking sites has been fast and largely unpredicted.  Given the ease with which people can connect with old and new friends, no wonder over 400 million people belong to a social network. Additionally, social networking sites make planning parties a breeze, kill time and Angry Birds, and have introduced the world to flash mobs – of course I’m referring to the “impromptu” dance events.


Though there are success stories, corporate culture has yet to fully embrace social media.  Many companies still block their employees from using social media during business hours – assuming that the trivialities would destroy productivity.  However, some forward thinking institutions believe that social networks provide opportunities to build deeper relationships with clients and constituents and promote greater collaboration.

At this year’s ASCE Annual Conference in Memphis, TN, experts in leveraging social media will share their success stories in a session titled “The New Trend in Engineering: Sustainable Social Media.”

  • Anthony Fasano, P.E., CEO Powerful Purpose Associates, will explain how engineers can connect on LinkedIn and grow their professional network.
  • Milissa Reierson, Communication Manager for the City of Franklin, TN, will provide a perspective on how her community communicates with constituents via Facebook.
  • Curry Graham, National Director of Public Affairs for the US Army Corps of Engineers, will share techniques for building strong relationships with online multimedia.
  • Nancy Gruwell, Vice President for marketing services at HDR, Inc., will describe how her consultancy markets their services online.
  • Brian Williams, Executive Director of Hands on Nashville, will motivate the crowd and describe how to coordinate volunteer efforts on Twitter.

In addition to the stated topics, the panel will be taking your questions.  As moderator of the session, I’ve reserved time to share questions from followers of the Bridging the Gap Blog, ASCE LinkedIn, and other sources.  Please use the comment feature below to share your questions.  Here are some examples to get you thinking?

  • How do you build followers to your social media site?
  • How often should you post/tweet/update your profile?
  • How can you turn social media connections into business clients?
  • How can local ASCE chapters use social media?

If you can’t make the conference, don’t worry!  We are planning to live tweet the session highlights (Friday, October 21 at 10:30 AM) using the conference hash tag #ASCE2011.

In fact, you can keep up with all the conference buzz on Twitter and Facebook ( Followers and fans will benefit from networking, conference tips, give-aways, and contests.

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