Social Media Mastery – Best Practices From ASCE PGF 2018

September 28, 2018
The PGF featured a round of JeopardASCE, won by this happy crew. PHOTO: Lauren Swett

Repeat after me: social media is my friend, social media is my friend.

It’s a good mantra to keep, especially when you’re in a leadership position charged with organizing and connecting people for programs and events.

Many of those leaders came to ASCE Headquarters in Reston, VA, last weekend for the Leader Orientation and Presidents and Governors Forum.

The ASCE Leadership Training Committee organized and moderated the PGF, providing opportunities for attendees to learn about ASCE resources, network with other ASCE leaders, and gain useful training that will benefit their Sections and Branches.

Included in that training: social media best practices.

ASCE Orange County Branch leaders Elizabeth Ruedas and Ravi Shah gave a presentation, “Effective Use of Social Media.”

The presentation didn’t simply outline the how-to behind social media – what tags to use or which buttons to push. They focused instead on the bigger-picture questions of “Why?” and “What?” and how automation can help connect your group’s website with social media.

The website-to-social success loop (ASCE OC Branch)

• Investment in automation on the website has paid dividends with regards to saving time, lowering the learning curve for new members, and creating new revenue sources

• Ensures no outdated information is shown on the website; allows Branch leaders to spend time, energy and money on other important items

• Website hosts all content the Branch creates

• Social media platforms drive exposure to that new web content

• Exposure leads to successful events

“When it comes to your brand and your social media presence, it’s not what you know or who you know that matters, but rather who knows you,” Shah said.

The 2018 PGF drew more than 100 leaders from around the country to ASCE Headquarters.

The PGF drew more than 100 members from around the country, and included talks by President Kristina Swallow, President-Elect Robin Kemper, and President-Elect-Elect Kancheepuram Gunalan.

“It all went very well,” said Greg Kuklinski, who as a member of the Leadership Training Committee has now helped lead six PGF events. “They leave with a wealth of ideas – everything from social media to mentoring programs to student transition to advertising their meetings or events.”

The weekend also serves as a great opportunity for leaders from around the country to share notes about programs they’re excited about in their coming ASCE years.

Here are some highlights:


Kari Sebern

P.E., M.ASCE, Iowa Section Vice President

“I’m extremely excited to implement the Dream Big Outreach Program in schools within our state in the coming year. Our Section purchased the remaining toolkits so that all high schools, middle schools, and elementary schools within the state of Iowa will receive a copy. As a Section, we are also looking forward to engaging our membership for the implementation of the outreach program.”


Daba S. Gedafa

Ph.D., P.E., ENV SP, M.ASCE, North Dakota Section President

“I am very excited about our Infrastructure Report Card, since it is the first time for our state. It will be an excellent advocacy tool for our next biennium. We are trying to release in January to match with the legislative session in North Dakota.”



Courtney Davis

P.E., M.ASCE, Oregon Section President-Elect

“The Oregon Section is excited to release our 2019 Infrastructure Report Card and provide a copy of Dream Big to every school in the state.”

Find more photos and highlights from the weekend on social media at #PGF18.

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