Our brand is our identity. It conveys who we are and what we stand for, and a uniform and consistent use of the ASCE brand is critical to our success.
Now, I’m not here to single out those who have displayed an outdated ASCE logo on their Section or Branch newsletter. However, I am here to provide you with the tools to help you be more consistent in your future communication efforts.
The ASCE Branding Toolkit created for members and staff helps us take ownership of our brand and stay committed to its uniformity. Consistency in all of our documents, from marketing collateral to member communications, is essential. Whether the ASCE identity is featured on your news release, website, social media platform, e-mail or newsletter template, electronic letterhead, meeting agenda, podium sign, name badge, event program or newspaper advertisement, consistency is key.
The Toolkit includes brand standards, and collateral, logo and conference resources. You’ll also want to check out the section specifically for Regions, Sections and Branches which includes special sample logos to use when it comes time for your Section or Branch to celebrate its anniversary.
I challenge you to review all of your public relations and outreach materials, and give attention to any that could use a spruce-up. If you need help evaluating and updating your existing ASCE image, feel free to call me at 703-295-6326.
We want to hear from you! What steps can you take to ensure that ASCE’s image is consistent? In addition to the toolkit, what else could ASCE provide to help you maintain our brand identity?
Manager, State Public Relations