Sustainability – A Profit Producer

March 9, 2016
Bob Willard video screen capture

For businesses, sustainability is more than an ethical pursuit – it can be a real money maker.

The biggest challenge lies in changing the mindset of business leaders who struggle to accept the notion that by strategically implementing sustainability into their business practices, they can actually improve and grow their businesses financially.

But how can we convince them?

In this ASCE Interchange, Bob Willard of Sustainability Advantage, an author and leading expert on quantifying and selling the business value of corporate sustainability strategies, discusses how businesses can avoid risk, create efficiency, save money, and grow revenue through strategic implementation of sustainable solutions. Additionally, he explains how civil engineers can be agents for change in making sustainability a reality for their clients in the public and private sectors.

To view all Interchange episodes, visit  ASCE Roundup or ASCE’s YouTube channel.

ASCE Interchange is brought to you by Contech Engineered Solutions, a leading provider of site solutions for the civil engineering industry. Contech’s portfolio includes bridges, drainage,erosion control, retaining wall, sanitary, stormwater, and wastewater treatment products. For more info, or call 800-338-1122.

  • Ahmed Abubakar Jariwala

    Sir, very nicely explained, sustainability. How it is important not only for a specific group. Make my concept more clear.
    Thanks you Sir…
    Hoping, we could meet in future…

  • John Waweru Gakunga


    I am interested in sustainable engeneering and history of construction articles. Thank you.


    John Gakunga

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