As previous blog posts have mentioned, when it comes to social media and building connections with your audience – content is king. Neglecting to regularly post content that grabs the reader’s attention may prompt them to seek that information from another source. It’s also important to balance the amount of promotional items (such as your next section or branch meeting or regional conference) with news that is relevant to the profession (new technology). This is the best way to create a dialogue with your members.
So what do you do when you find yourself with more promotions than news? Industry blogs are a great source to pull dynamic and engaging content. They offer new perspectives about topics facing the larger engineering industry and feature in-depth interviews, photo galleries, short videos, and engineering humor. If you do find a piece of content that you want to share with other members, remember to follow proper social media etiquette and include the link to the original blog post so you give credit where credit is due.
Below is a list of credible blogs that we often use as content sources for the main ASCE Facebook page and Twitter feed. While these have more of a national focus be sure to do a search for blogs that take a closer look at what is happening at your state or local level.
• The Atlantic Cities
• Transportation Nation
• National Journal – Transportation Blog
• Transport Guru
• The Transport Politic
• Streets Blog
• ASCE Blogs
What other sources have you tapped when you need to provide additional content? How did your audience respond?