Kaplan Mobray, best-selling author of The 10Ks of Personal Branding, closed the ASCE 2017 Convention in New Orleans, Wednesday, with a high-energy keynote talk, wherein he played the saxophone, threw candy around the room, and, most importantly, challenged the attendees to establish their unique brand as a valued civil engineer.
“Know thyself,” Mobray said. “Then know what you want to be known for. Know what you bring to the table.”
While Mobray’s keynote address spurred some beneficial self-reflection in the audience, the Convention program supplied vital professional development and networking opportunities.
“I like hearing updates about interesting projects or different techniques that are being developed around the country,” said Jennifer Snape, P.E., M.ASCE, managing partner at BATTURE LLC in New Orleans. “We have a lot of local conferences or get-togethers. We know about New Orleans, but it’s nice to hear about things that other people are doing in other parts of the world.”
Greg Labrie, a senior engineer with Adams County in Colorado, attended the Convention for the second straight year, after the 2016 event in Portland, OR.
“I attended Portland and really enjoyed it, so I made it a point to get here this year,” he said. “There’s a really good exchange of ideas with colleagues. It’s great.”